Plausible

Plausible Analytics is an easy to use, lightweight, open source and privacy-friendly alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Features

• Clutter Free: Simple web analytics that cuts through the noise. All important insights on one page with no complex menus or training needed.
• Privacy Compliant: Fully GDPR/CCPA/PECR compliant. No personal data or IP storage, no cookies or persistent identifiers.
• Lightweight: Small script that loads quickly. Direct events API support available.
• Team Features: Private or public stats sharing, team member invites with roles, email/Slack reports.
• Goal Tracking: Custom events and dimensions for conversion tracking. Ecommerce, outbound links, and funnel analysis.
• Search Integration: Google Search Console integration for keyword analytics.
• Modern Framework Support: Works with SPA and hash-based routing.
• Easy Migration: Smooth transition from Google Analytics with similar features and historical data import.